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Prized Mediterranean fish raised with no hormones, antibiotics, pesticides, growth promoters or GMOs.
the fish
Iceland is famous for cod and haddock, producing top quality fish from its waters 52 weeks a year. Dayboat fish is the best of the best, shortening its trip from the icy waters to the kitchen by days and bringing an unparalleled freshness.
Proximity from boats to processing to shipping helps even more. All of the fish is processed at the company’s plant in Sandgerdi, just 30 minutes from the international airport, so fish that are landed one day in Iceland can arrive in Boston the very next day.
All cod and haddock sold under the Gunnar brand are dayboat-caught and MSC-certified. Fish are sourced from four boats and other local sources to ensure consistent supply — all with full traceability back to the boat
the people
The Gunnar brand is named after Gunnar Örlygsson who founded the company in 2003 and presides over every aspect of the value chain, from going to sea, to being present at the plant, to checking the quality of fish as it ships out to customers.
Born and raised in the small town of Njarðvík in southwest Iceland, Gunnar embarked on the life of a fisherman at just 15 years old and fished for 10 years. His maternal grandfather was a fisherman in the northwest of Iceland for 55 years, so the fisherman’s life was in his blood.
Now he spends the majority of his time on land working with a small team that includes his wife and brother, and a crew of 32 in the processing plant.
In the Kitchen
Cod is a favorite of chefs due to its firm, dense flake and slightly sweet flavor — from a culinary perspective, it’s a delicious utility player. From grilling and roasting to braising or adding to soups and chowders, the versatile gadus morhua is a superstar in the kitchen.
Fast-growing haddock are identifiable by a black spot above their pectoral fin known as “the Devil’s thumbprint.” A bit more delicate than cod, haddock can be used in many of the same preparations.
resources
Certifications, Ratings and Awards
All Gunnar dayboat cod and haddock are MSC-certified.