Team

Executive Team

Mike Moniz

Managing Director

After 10+ years of experience in corporate advisory for privately held companies, Mike has transitioned to aquafarms and into a career he’s genuinely passionate about — sustainable seafood. He takes a vision and makes it a reality through sound strategy development. Seeing the threads of opportunity that whisk through an organization, he guides them together into a coherent whole, helps others extend their thinking, and drives tangible business advantage.

Currently, as Managing Director, Mike oversees the operations of a multi-million dollar organization. He and his fellow Directors led the successful buyout of stakeholders and transitioned the company to a minority employee-owned, privately held organization. He is now spearheading major strategic shifts for transforming logistics from a functional focus to an enabler of innovation for the business and bolstering the finance division so that it supports a truly global company.

Previously, while at DiSanto Priest, & Co. CPAs and as an independent consultant, Mike led business growth for a broad base of companies in various industries, including real estate, financial services, retailers, and professional services companies. His strategic areas of experience include income tax, capital financing, and complex workout matters.

Michael Geraty

Director

A Boston native with a passion for fishing, Mike led a successful career in real estate before bringing his entrepreneurial spirit to the seafood industry. Mike purchased Wulf's Fish Market in 2014 and helped transform the small family business into the thriving distribution business known as Wulf's Fish today. Mike has a vision of creating a transparent connection between fisherman and fish farms direct with processors and distributors, and restaurants and retail consumers. With the successful acquisition of CleanFish in 2018, Mike took one step further in bringing wonderfully sourced seafood to the consumer.

Stephen Collias

Director

In a career spanning more than 30 years, Stephen has held positions of increasing scope and responsibility. He is directly responsible for over $250M of investments in Real Estate, Debt, and Company Acquisitions. He currently serves as the President of Equidebt and is the Chief Investment Officer of Sea2050. He has managed multiple company operations and business plans for both public and private firms.

Previous positions included President of Franklin Pacific Finance, President of KWP Financial at Kennedy Wilson International, Senior Asset Manager for the Resolution Trust Corporation, Director of Development at S.J. Collias Company as well as the Vice President of Development at Pacific West Development. Stephen has extensive experience in real estate acquisitions, real estate development, asset management, and joint venture relationship management from both the operator and financial side of the table.

Supply Chain

Karim Machi

Director of Purchasing and West Coast Sales & Operations Manager

Karim knows seafood. Before joining CleanFish in 2006, he spent 18 years managing a Japanese seafood market in the Outer Sunset neighborhood of San Francisco. Those years of experience with retail customers, then chefs and seafood distributors, gives him an edge.

CleanFish is the seafood that he is proud to promote, and the seafood that he puts on the table at home.

Marketing

Alisha Lumea

Director of Marketing & Communications

Alisha brings a wealth of sustainable food marketing and communications experience, with a particular specialty in seafood. Named a ‘Tastemaker’ by Food & Wine Magazine, she knows her way around food trends and product positioning, and has worked throughout the value chain to forge partnerships and get compelling stories to the right ears.

Alisha is a returnee to CleanFish, having worked to build the company’s brand and marketing capacity from 2009-2011. Prior to rejoining CleanFish in 2019, Alisha was with the Food, Agriculture and Ingredient practice of the global communications agency Ketchum, and was a founding principal of Polished Brands, a boutique communications agency for food and beverage producers and projects. Before getting hooked on seafood, Alisha co-founded and ran the kitchen of CocoaVino, the first eco-luxury chocolate company, winning awards and critical acclaim internationally.

Administration

Rod Pinaroc

Accounts Payable

Rod is a senior accountant with 15 year of experience across multiple industries, including biotech, software, website, and seafood. He joined CleanFish in 2014.

Jennifer Por

Billing

Jennifer is a Bay Area-native and a graduate of the University of California, Santa Cruz in 2014. She’s been on the accounting team at CleanFish since 2015.

Justin Harrison

Credit and Collections

Justin immigrated to San Francisco in 2007 with two cats. Since then, he’s added two more. While Justin has made his career in accounting, his true ambition is to become a crazy old cat man and Tori Amos' piano...concurrently.