|"But pocket guides aren't the ultimate resource. And their simplicity is both a blessing and a curse, says Alisha Lumea, director of communications for CleanFish, a mission-driven, San Francisco-based business that seeks to connect seafood consumers to providers, much in the same way that farmers' markets help bring customers closer to food growers.
Alisha understands why consumers are drawn to the simplicity of seafood watch lists. Unfortunately, she argues, the current seafood business model is anything but simple. And too much emphasis on easy solutions could leave many thoughtful, small-scale suppliers high and dry.
This is where CleanFish comes in..."
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CleanFish in Edible Reno-Tahoe