CleanFish is committed to promoting great tasting, sustainably produced, authentic artisan seafood. We believe in a seafood marketplace that values the extraordinary efforts made by producers who are earnest in their pursuit of sustainable practices that deliver to your table fish you can trust.
We believe that fish you can trust begins with people you can trust. We intend to have a positive impact on every person we interact with, or affect. Naturally, we deal only with those producers who earn and keep our trust.
We believe by continually finding ways to improve our business practices we are demonstrating respect for our planet. We believe it is vital for companies to embody an intention to improve the quality of life for current and future generations. We believe doing business in this manner is directly aligned with increasing true value and cultivating market opportunities for our stakeholders. We believe we can affect a positive market movement with producers, investors, and customers who are engaged together toward this goal.
We believe in the ideal of a marketplace that rewards human-scale fisheries where wild fish are harvested responsibly. We believe this demands conscious restraint appropriate from fishermen who know over-harvesting for this year’s market will only hurt the viability of fish stocks in the future.
We believe in combining respectful practices in wild catch with the products of responsible harvest of artisans who faithfully attend to the welfare of the fish and the ecosystems on which all are dependent. We believe the manner in which each fish is handled right through harvesting and shipping with profound care and attention delivers to your table a difference you can see and taste.
Eating, for each of us, is an act of participation in Life. We believe it is useful and enjoyable to learn about our food, in order to more fully appreciate all that supports us. CleanFish is our way of learning to appreciate the life we are sharing, to participate creatively in it, and to give something positive back. Please join with us and enjoy fish you can trust.